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The Snowflake Effect is:

(Twitter version) “Extreme mass customization; every person, every day”

The Snowflake Effect is about fit; moving to a state of “just right” as in just the right people having just the right stuff at just the right time in just the right context on just the right device in just the right way.

The Snowflake Effect is about ubiquitous mass personalization at a planetary scale.

The Snowflake Effect is about ubiquitous uniqueness.

The Snowflake Effect is about putting everything and everyone in context.

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