Snowflake Effect on Financial Industry set to Double in 2012

Many of you were intrigued by some of my former postings such as Snowflakes Effect Hits Financial Models: Snowflakes funding Snowflakes  about how the Snowflake Effect of mass personalisation is affecting the financial world and in particular with loans and investments.  Some wondered if this was just a few random examples but I think this recent overview on TechCrunch shows that this is already building into a full fledged snowstorm with what they refer to as “crowdfunding” having reached 1.5 Billion dollars already and set to double this year.

The funding of projects by individual snowflakes is another example of both the Snowflake Effect on financial matters such as the example of the “Pebble” watch I wrote about in Snowflake Wrists?.  When I wrote about this Pebble watch that is one of the projects on Kickstarter two weeks ago they had already blown past their $100k goal by raising $2.6 million, as of today (May 8) they are about to pass the 10 million dollar mark!  Kickstarter is “a funding platform for creative projects” and their blog recently had this “Blockbuster Effects” article which highlighted two other projects and answered the questions “Do more projects mean competition for the same dollars?” and “Are these projects stealing backers from other worthy projects?” by showing that in fact these have the opposite effect as both the overall funding and project numbers continue to grow dramatically.  The full and abridged versions of the “Crowdfunding Industry Report” are available at the bottom of the TechCrunch article.

These are but a few examples that confirm what Erik Duval and I have been evangelizing for many years now, that The Snowflake Effect is a profoundly pervasive revolution which is affecting almost all parts of our lives on a global scale.  There are over 7 billion of us snowflakes on the planet and as each one of us takes on the responsibility and control of our lives, love and learning, the results are going to be staggering.


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